Stitching a Sustainable Future
Objective: Create a magazine that explores topic of interest
Insight: Despite the negative side effects of fast fashion, consumers demand for fast fashion continues to rise
Big Idea: Technology can create sustainable fashion solution
Integrated technology and fashion is the bridge beyond verbal communication that creates a space for individuality, empathy, and sustainability.
Brief
Proposition: The future of fashion and a sustainable world relies on the integration of technology .
Support: The proposition is that with the integration of technology and fashion, we can create a more sustainable and innovative industry. These attracts people who want to be part of a sustainable future and early adopters who are especially interested in fashion trends and technology.
Tonality: Inclusive, innovative, and optimistic.
Moments of receptivity: Most receptive when people are are looking into sustainability, technology innovations, and latest fashion trends. beginning of travel accommodations. They are most likely to see it through pop up events or while scrolling through social media: Instagram, Tik Tok, X…etc.
Diversity and equity consideration: This vision emphasizes inclusivity and equity, making fashion and sustainability available to everyone.
The backstory.
I chose the title Fraud to turn something negative into something positive. The F stands for Fashion; the R stands for Reinventing the fashion industry, which is the switch from fast Fashion and unsustainable Fashion to technologically advanced clothes that are sustainable and convenient. The U stands for Utilizing. Fashion is a driving force in how we operate in society. What we wear is a form of self expression and it helps others perceive us; this is proven by the current value of the Fashion industry, which is over 20 trillion dollars. Fashion is meant for everyone, whether you recognize it or not. What you decide to buy for your wardrobe is influenced by your experiences and emotions. The fashion market has been oversaturated because of technology, such as social media and other online platforms. As time evolves, consumer values rarely change, but what does change are the expectations for speed and availability, better efficiency, and convenience. We must use our resources for the best environmental sustainability and personal comfort. Integration of Technology and Fashion allows for self and societal improvement. The younger generations will show originality and self-expression by using clothes in new practicality with the help of advanced technology such as virtual and augmented reality. The mix of technology and Fashion is made to convenience our lives and made with more purpose than the fast fashion clothing we often see today.