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Strategy Account Planning and Advertising Research

Three of my peers and I collaborated on a campaign strategy for the Barnes Center at The Arch, Syracuse University. We conducted extensive qualitative and quantitative research, from observational research to student interviews, to gain a thorough understanding of student engagement around campus. After we conducted research and gathered insights, we had to come up with a strategy to be able to get as many students, mainly freshmen, aware of this campaign and the dangers of drinking alcohol .