Savvy Spoon Media

The Agency

During my Advertising Senior Capstone project, I collaborated with four of my peers to establish an Advertising agency called Savvy Spoon Media. This is our agency credentials book and it represents what makes us who we are. In my role as the strategist and media planner, I was responsible for developing and executing the overall campaign strategy, identifying target audiences, and selecting the most effective media channels to make sure maximum reach and impact. I worked closely with the creative team to make sure the campaigns goals and objectives were met, while consistently reviewing performance data to improve the strategy and get better results. Throughout this, we successfully delivered a request for proposal, presented our agency credentials, conducted a fee negotiation meeting, and culminated in an engaging pitch where we showcased our comprehensive research and creative concepts to our client.