Three Wishes
Strategy and Media Planning
Three Wishes owners, Ian and Margaret Wishingrad, came to us with a clear goal: to disrupt the crowded and competitive breakfast cereal market. With a mission to disrupt the cereal category by offering a healthier, more nutritious alternative, Three Wishes came to us with a clear goal: to stand out. Inspired by their son’s need for a healthier breakfast after realizing no truly clean, nutritious cereals were available, they created one. Our job for Three Wishes focused on creating an ongoing content strategy emphasizing authentic brand storytelling through social media and influencer partnerships. We came up with newsworthy collaborations and worked to help health-conscious consumers and those with dietary restrictions rethink cereal as a breakfast option and for snacking.
